Furthermore, with Vogel gone, the 3rd Street Saints have partnered with their former nemesis, Ultor, and have become the 'Saints/Ultor Media Group', now that Eric Gryphon has firmly secured his position as Chief Executive. With the Sons of Samedi, the Ronin, and the Brotherhood dispersed, both Dane Vogel and Julius Little dead, and Dex gone, the 3rd Street Saints have gone from a small-time gang from the Row to a household brand name in Stilwater (complete with 3rd Street Saints-branded clothes, energy drinks and Johnny Gat bobble head dolls, as well as a movie deal in the works). Saints Row: The Third takes place in 2014, ' years after' the events of Saints Row 2.

Mold the skyline based on your choices, outfit your crew in classy gangster gear or furry costumes, and make life-or-death decisions that will change Steelport, and the Saints, forever. Now Steelport is ripe for the taking, and it's up to you to make the city your own. Saints Row: The Third gives you control of the Saints at the height of their power, and you live the life to show for it. Take a tank skydiving, call in a satellite-targeted airstrike on a Mexican wrestling gang, and defend yourself against a highly trained military force using only a sex toy in the most outlandish gameplay scenarios ever seen, igniting a city-wide war that will set Steelport on fire. Refusing to kneel to the Syndicate, you take the fight to Steelport, a once-proud metropolis reduced to a struggling city of sin under Syndicate control. The Syndicate, a legendary criminal fraternity with pawns in play all over the globe, has turned its eye on the Saints and demands tribute.

The Saints are kings of Stilwater, but their celebrity status has not gone unnoticed. Years after taking Stilwater for their own, the Third Street Saints have evolved from street gang to household brand name, with Saints sneakers, Saints energy drinks and Johnny Gat bobblehead dolls all available at a store near you. Professor Genki, a character from the Professor Genki's Super Ethical Reality Climax Activity, has served as an unofficial mascot for the game, and has two vehicles and a weapon named after him.

Whereas the previous games charted the 3rd Street Saints' rise to power over Stilwater, Saints Row: The Third charts their adventure in a new city: Steelport. Like the previous two games in the series, Saints Row and Saints Row 2, the game is an open-world sandbox. The game begins with the player 'on top of the world, right at the beginning of the game, with all the perks that go along with being the head of an elite criminal organization'.

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